Paul Rand is known for his many timeless logos, most importantly including IBM, UPS, Abc, Ford, Cummins, and Enron. He attended Pratt Institute, the Art Students League, and Parsons New School for Design. While in school, Rand developed what has come to be known as the Swiss Style of graphic design used by many designers even today.
In 1936, Apparel Arts magazine gave Paul the task of setting their page layouts. This was where his reputation first started to grow. His remarkable talent for transforming mundane photographs into dynamic compositions gave editorial weight to the pages. Due to his new found fortay, Rand was given a full time job and even offered the job of art director for the Esquire-Coronet magazines. After a year of putting it off (due to him not feeling he was ready for what the job demanded) he took over responsibility for Esquire. Rand was only 23 at the time. After that, he went on to design countless logos for major corporations, and also teaching at Yale University.
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